Users will soon have a new feature that enables them to lessen the volume of artificial intelligence-produced media appearing in their timelines. This move comes as the platform revealed that it now features in excess of 1 billion content made with AI.
Trial and Implementation
The update is undergoing trials over the coming weeks before a full-scale release. This advancement aligns with a rise in AI-generated material, driven by emerging video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing video streams on a competing service primarily display clips produced artificially. A considerable share of this content is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is typically nonsensical or bizarre.
Based on user feedback that many people enjoy content produced via AI tools, from digital art to educational videos, and we aim to provide users the power to adjust the amount of that, according to their own preferences,” stated a company executive.
Scale of AI Content
TikTok disclosed that there are currently 1.3 billion videos on its network identified as made with AI. In total, over 100 mn media items are submitted to the platform each day, making clips made by AI a limited percentage of its overall inventory.
Customizing Your Feed
Members will be capable of limit or boost the volume of artificial media they view by accessing the topic control setting in the app and selecting the AI content topic. Additional categories that are already be modified under the tool encompass news, style, beauty, and choreography.
AI Disclosure Rules
Its rules mandate users to identify convincing artificially created content, and it forbids harmful deepfakes of celebrities or crisis events. Any believable AI-generated clip that is not labeled can be removed under its community policies.
Additionally, the platform will now apply an “AI-made” watermark to content made using its proprietary AI systems, or detected by an cross-platform project for identifying AI-generated material. This measure is designed to deter users from attempting to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore introducing a $2m educational fund for experts and groups to develop learning resources about responsible artificial intelligence. This program will benefit educational bodies specializing in teaching computer science.
Moderation Strategy
The platform has defended its content review process, amid controversy over intentions to make redundant a large number of safety staff in the UK. TikTok is set to cut 439 jobs in its trust and safety division in the UK capital, with trade unions and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by filtering out the most harmful content before it gets reviewed by humans. TikTok reported a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to reliance on its AI tools.
It is vital to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”
